PRODUCT DEVELOPMENT
At Collett Wine Group, we specialize in crafting innovative, high-quality beverages that align with evolving market trends and consumer preferences. Whether you have a clear vision for a new product or are looking for creative direction, our team has the expertise, resources, and industry insight to bring your ideas to life.
What Makes Us Special
Collett Wine Group is built on a deep understanding of South Australian wine regions, offering a diverse portfolio that spans from premium to highly approachable wines. Whether it’s the bold character of Barossa, the elegance of McLaren Vale, the finesse of Clare Valley, the richness of Langhorne Creek, the vibrant structure of Limestone Coast, or the fruit-driven, expressive wines of Riverland, we craft wines that truly represent South Australia.
Beyond traditional winemaking, we are also leaders in innovation, developing new categories of products that meet evolving consumer preferences. From no-alcohol wines and sparkling juices to low-alcohol wines and flavoured wine-based beverages, we continue to push boundaries while maintaining quality and authenticity.
Who We Are & Why We Stand Out
At the heart of Collett Wine Group is our winemaking team, led by some of South Australia’s top winemakers—many of whom come from families with three generations of winemaking experience. This deep-rooted knowledge, combined with a passion for innovation, allows us to craft wines that Honor tradition while embracing modern techniques. Our ability to craft wines across multiple regions and styles gives us an edge in the market. We bring together expertise, creativity, and market insight to ensure that every wine we produce is not only high quality but also relevant to today’s consumers.
Diverse Product Capabilities
At Collett Wine Group, we believe that if you have a vision, we can make it a reality. Our expertise spans multiple beverage categories, ensuring we can develop the perfect product to match your brand’s identity and market goals. Whether you're looking for a premium classic or a cutting-edge innovation, we have the knowledge, experience, and creativity to bring it to life.
Wine – Crafting premium, contemporary, and innovative wines, including traditional, organic, low-alcohol, and zero-alcohol options. Our expertise ensures that every wine maintains exceptional quality and balance, regardless of alcohol content.
Flavoured & Infused Wines – Pushing the boundaries of innovation, we develop wine-based beverages infused with natural fruit essences, botanicals, and other unique flavor profiles to create refreshing, modern offerings.
Juice-Infused Wines – Blending premium wine with fruit juices to create vibrant, approachable, and easy-drinking styles tailored to evolving consumer preferences.
Low-Alcohol Wines – Meeting the rising demand for moderation-friendly options, we craft low-alcohol wines (1-5% ABV) that retain the complexity, aroma, and mouthfeel of traditional wines.
Non-Alcoholic Beverages – Innovating sophisticated zero-alcohol wines and other non-alcoholic alternatives that deliver depth, structure, and an authentic drinking experience, ensuring broad market appeal.
Sparkling Juice Alternatives – Crafted with the same care as our wines, offering a sophisticated, alcohol-free option that caters to a growing consumer base seeking premium non-alcoholic choices.
OUR INNOVATIONS
Collett Wine Group is at the forefront of modern winemaking, with key innovations including:
No-Alcohol & Low-Alcohol Wines – Using advanced techniques to preserve flavor and structure while removing or reducing alcohol.
Flavored Wine Creations – Developing fruit-infused and hybrid wine beverages that appeal to a wider audience.
Sparkling Juice Alternatives – Offering premium, sophisticated, alcohol-free sparkling beverages crafted with the same precision as our wines.
Regional Blending Expertise – Creating wines that highlight the strengths of each South Australian wine region while maintaining a unique and consistent style.
What Makes Our Product Series Unique
Our diverse portfolio allows us to offer wines for every occasion—from premium, cellar-worthy wines to vibrant, expressive styles that invite more people into the wine experience. We focus on balance, drinkability, and innovation, ensuring that each product meets the highest standards.
A Complete End-to-End Service
Our capabilities include:
Concept Development – Identifying opportunities and refining your vision into a market-ready product.
Liquid Development – Crafting and refining the perfect flavor, aroma, and balance to meet your brand's positioning.
Production & Sourcing – Managing the supply chain, from vineyard sourcing to bottling and packaging.
Compliance & Quality Assurance – Ensuring all products meet Australian and international regulatory standards.
Branding & Market Strategy – Supporting product launch with branding, design, and go-to-market strategies.
Whether you’re expanding your product range, entering new markets, or developing a completely new concept, Collett Wine Group has the expertise and industry connections to turn your vision into reality. Let’s create something exceptional together.
