CWG:Your Best Choice

Welcome to
Collett Wine Group Pty Ltd

Founded in 1973 and originating from a prestigious winemaking legacy in South Australia, Collett Wine Group (CWG) has evolved into a premier, vertically integrated family-owned enterprise. With a strategic footprint encompassing over 2,000 hectares of premium vineyards, we maintain a dominant presence in Australia’s most iconic wine regions, including McLaren Vale, Barossa Valley, Limestone Coast, and Langhorne Creek. This vast regional foundation enables us to deliver a stable and scalable supply of high-quality fruit, forming a differentiated product foundation for global markets.

CWG operates a sophisticated, end-to-end production platform that integrates advanced winemaking and high-speed bottling facilities. Our capabilities extend beyond traditional viticulture to offer a global one-stop premium solution. We specialise in:

· A Diversified Brand Portfolio: Representing recognized and respected names in the industry that address varied market positioning and stylistic needs.

· Professional OEM & ODM Services: Providing scalable custom production and co-developing long-term product systems, covering everything from wine style definition to brand expression and packaging design.

· Innovation & Product Development: Continuously investing in high-growth trends, such as low-alcohol, no-alcohol, and flavored beverage solutions across multi-format packaging like glass bottles, cans, and bag-in-box (BIB).

Our commitment to excellence is reinforced by a mature quality management and international export compliance framework. CWG holds world-class certifications, including HACCP, BRC, ISO 9001, and Sustainability Practice certificates, ensuring every product meets the rigorous regulatory standards of major global markets. With an established partner network and a robust logistics system, we currently export to over 25 countries, delivering professional, reliable, and market-driven beverage solutions to strategic partners worldwide.

Our Core Team

An Experienced Executive Team Oversees the Entire Portfolio

Max Collett   CEO

 

Max Collett is the Managing Director of CWG. As a third generation of the family  business, Max has played a major role in driving the growth and expansion of CWG, overseeing the expansion of its premium wine brands and OEM business. Under his leadership, CWG has expanded its export business to over 25 countries worldwide, offering clients a full range of services including private label and OEM wines. Max's management and leadership are vital in ensuring CWG's continued success and growth as a  leading player in the Australian wine industry

 

Scott Collett   Executive Chairman

 

Scott oversees all winemaking under the CWG portfolio, bringing over 40 years of experience in the wine industry. He played a pivotal role in establishing CWG’s Langhorne Creek and Limestone Coast vineyards while also expanding the McLaren Vale and Barossa vineyard portfolio. As a co-founder of many brands within the CWG portfolio, Scott’s expertise and vision have been instrumental in shaping the company's success.

 

Bo Li      Head of Sales

 

Originally from Northern China, now lives in Australia and has 15 years of experience in the wine industry. He founded AWSG and TFW in 2014, achieving over 10M AUD in sales to Asia by 2020. With strong ties to Chinese importers and a vast Asian network, Bo is now a key sales representative for CWG, linking wineries with Chinese buyers. Fluent in English and Chinese, he's championed Australian brands like Pepper Tree and Heartland, with Heartland seeing annual sales over 1M AUD in China.

 

Sally Constable Head of Export

 

Sally Constable brings 23 years of industry experience and leads CWG’s international export operations.
She oversees export compliance, global logistics coordination, and regulatory affairs, ensuring CWG’s global shipments consistently meet high standards of compliance, efficiency, and delivery reliability.

 

Peter Collett Winemaker

 

With years of experience in the wine industry and extensive winemaking expertise. Third-generation member of the Collett family. Third-generation winemaker of Woodstock Wine Estate.

 

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