Collett Wine Group Concludes a Productive Vinexpo Asia 2026 in Hong Kong

From 26 to 28 May 2026, Collett Wine Group (CWG) took part in Vinexpo Asia 2026 at the Hong Kong Convention and Exhibition Centre, exhibiting within the Australian Wine Pavilion at E302:15. Over three busy days, our team met with importers, distributors, retailers, hospitality professionals and industry partners from Mainland China, Hong Kong, Southeast Asia and other international markets.

For CWG, Vinexpo Asia was more than a trade exhibition. It was a valuable opportunity to listen directly to the market. Alongside a selection of premium South Australian wines, we presented our broader product capabilities across low-alcohol and non-alcoholic wines, Moscato, sparkling beverages, and OEM/ODM development services. The feedback was clear: the Asian market continues to value quality Australian wine, but buyers are now looking beyond origin and varietal. They want products that fit real consumption occasions, clear price structures, modern retail channels and long-term commercial potential.

Throughout the show, CWG reconnected with existing partners and opened new conversations with potential customers. Many discussions focused on lighter drinking occasions, younger consumer preferences, e-commerce, instant retail, private-label development and more flexible product formats. These conversations reinforced our view that future growth will not rely on traditional wine export alone. It will come from businesses that can combine reliable Australian supply, practical product development and market-ready commercial thinking.

As a South Australian beverage development and supply chain company, CWG will continue to connect premium Australian wine resources with evolving international market demand. Our focus remains on building strong brands, supporting customised wine and beverage projects, and developing low-alcohol, non-alcoholic and modern drinking solutions that are relevant to today’s consumers.

Thank you to everyone who visited CWG during Vinexpo Asia 2026. The exhibition may have concluded, but the conversations and opportunities are only beginning. CWG looks forward to continuing discussions with our partners and bringing more market-ready Australian beverage solutions to customers around the world.